News & Blog
Why Good Analytics Begins With the Decision, Not the Data
Start With the Real Question: Why Good Analytics Begins With the Decision, Not the Data. Start with the decision and your dashboards become clearer, smaller, and more useful. Start with the data, and you often end up with disconnected visuals and slow decisions. The...
You Are the Guide: Why Great Power BI Reports Start With the Decision, Not the Data
You Are the Guide: Why Great Power BI Reports Start With the Decision, Not the DataDecision-first Power BI reporting begins with a simple mindset shift: the audience is the hero, and your job is to guide them from uncertainty to action. The role shift that changes...
The Hero’s Journey in Analytics: Why the Audience Is the Hero
You Are Not the Hero of the Report (And That Changes Everything). In analytics, the audience is the hero, not the data. Once you understand that, the way you design Power BI reports changes completely. The subtle mistake most dashboards make There’s a subtle mistake...
FPL Captain Choice with Power BI: A Story-Structured Report
FPL Captain Choice with Power BI: A Story-Structured Report If you’ve been following my series on data-driven storytelling, particularly the last post on structuring reports with a beginning, middle, and end, you’ll know I’ve been building toward something practical....
Your Power BI Report Isn’t a Spreadsheet – It’s a Story
Your Power BI Report Isn’t a Spreadsheet - It’s a Story Data storytelling isn’t complicated. Great Power BI report structure starts with one simple idea: every good report should have a beginning, a middle, and an end. Storytelling in data is simpler than people think...
Fantasy Football and Decision-Driven Analytics: A Practical Example
Fantasy Football and Decision-Driven Analytics: A Practical Example. So far in this series, we’ve talked about dashboards not driving decisions, data overload, clarity, insight, and structure.Now let’s ground all of that in something concrete.Everyone loves Fantasy...
From Data to Insight: Why Meaning Must Be Made Explicit
From Data to Insight: Why Meaning Must Be Made ExplicitThere’s a dangerous assumption inside most BI solutions: if we show the numbers clearly enough, the insight will land. It won’t.From data to insight only happens when meaning is made explicit. The invisible gap in...
Are You Catching the Data Wave or Floundering in the Deep?
Are You Catching the Data Wave or Floundering in the Deep?Analytics isn’t about tracking everything. It’s about selecting what should influence behaviour. In 2026, with better tools than ever, the question is simple, are you surfing the data wave, or struggling to...
Analytics Decision Support: Why Reporting Alone Isn’t Enough
Analytics Decision Support: Why Reporting Alone Isn’t Enough.At this point in the series, we’ve established three uncomfortable truths: Dashboards don’t drive decisions. Data, charts, and insight are not the same thing. Data overload is making decision-making harder,...